BRAND STRATEGY GROWTH
BRAND STRATEGY GROWTH
Hi! i’m Niklas, an independent brand development professional merging strategic and creative thinking to unleash the potential of your business
I'm an experienced business leader, strategist and marketeer with a passion for developing world class brands that drive sustainable growth. During my career, I've had the pleasure to work with many of the most iconic consumer brands, both as a brand and business owner as well as on the agency side as a senior strategist. I believe a strong brand is the heart and soul of any successful business and the ultimate competitive advantage for long term growth and profit. That’s why my approach to branding is holistic and I feel my strength lies in the combination of strategic thinking, commercial mindset and creativity.
Let’s unleash the potential of your business! I offer flexible and personalized services ranging for small projects to long term interim assignments. Depending on the nature of the project, I will utilize my wide network to secure the best possible talent to ensure the ideal outcome. Give me a call and let’s talk more about your needs!
Let’s collaborate!
How can I help you?
BRAND STRATEGY
Brand positioning & purpose
Brand identity & architecture
Executional guidelines
Curation & matchmaking
BRAND EXPERIENCE
Experience design
Content strategy
Customer journey mapping
Concepts, prototypes, pilots
OFFERING DEVELOPMENT
Innovation strategy
Portfolio management
Design direction / Design philosophy
Concept development
INSPIRATION & WAYS OF WORKING
Key note presentations
Workshop facilitation
Internal process development
Brand trainings
CHANNEL STRATEGY
Go-to-Market planning
Retail concepts & exhibitions
Trade-stories & shopper strategies
Market & Competitor analysis
INTERIM ROLES
Interested in interim roles within marketing, brand management, business & offering development and go-to-market.
About Me
Helsinki based business, marketing and retail professional. Over 20 years of experience in international business and brand management ranging from high-end lifestyle brands to fast moving consumer goods.
Strategic thinker and result driven leader with passion for design and creativity.
Inspiring communicator and regular key-note speaker on branding and international business.
CAREER HIGHLIGHTS
Vice President, Brand & Marketing, Fiskars
Vice President, Strategy & Business Development, Fiskars
Vice President, Creating BU, Fiskars
Vice President, Iittala
Co-Founder, Start-up entrepreneur, Absentus
Business Director, Arabia, Rörstrand
Strategy Director, TBWA Helsinki
Marketing Manager, Heineken
Brand Manager, Hartwall
EDUCATION
Master of Science in Business & Administration, Marketing, University of Vaasa (1998-2002)
Executive Education, Business strategy & Leadership, INSEAD (2013-2014)
Graphic Designer, Helsinki Design School (2021-2022)